Statistic regarding LinkedIn brandfans: most popular travel magazines

AIlon has analyzed 5592 people from Germany who have a very high affinity to LinkedIn and compared the mean values with a representative sample of the population.

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Travel Magazine | LinkedIn

March 24, 2022

This statistic shows the favorite travel magazines of that part of the German population, with a high affinity for the brand "LinkedIn", in comparison to the total population. The preference for the magazine "Lufthansa Magazine" is clearly increased, while it is moderately decreased for the the magazine "Globetrotter Magazin".

This bar chart visualizes, how a preference for the brand "LinkedIn" correlates with an affinity for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "LinkedIn" brandfans to have a preference for "Lufthansa Magazine" is increased by 3.26% .

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