Statistic regarding LinkedIn brandfans: favorite online travel agencies

AIlon has analyzed 5592 people from Germany who have a very high affinity to LinkedIn and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Travel | LinkedIn

March 24, 2022

This statistic visualizes the favorite online travel agencies of that part of the German population, with a high affinity for the brand "LinkedIn", compared to the total population. Extremely pronounced is the positive correlation with Booking.Com, Expedia, Tripadvisor, as well as the decreased value for Schauinsland Reisen, Star Clipper Cruise Line, Princess Cruise Line.

This bar chart visualizes, how a preference for the brand "LinkedIn" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "LinkedIn" brandfans to have a preference for "Booking.Com" is increased by 120.05% .

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