Statistic regarding Michelin brandfans: most popular travel magazines

AIlon has analyzed 23361 people from Germany who have a very high affinity to Michelin and compared the mean values with a representative sample of the population.

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Travel Magazine | Michelin

March 24, 2022

This statistic visualizes the most popular travel magazines of that part of the German population, with a strong preference for the car manufacturer "Michelin", in comparison to the total population. The affinity for the magazine "Lufthansa Magazine" is strongly increased, while it is moderately decreased for the the magazine "Globetrotter Magazin".

This bar chart visualizes, how an affinity for the brand "Michelin" correlates with an affinity for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Michelin" brandfans to have a preference for "Lufthansa Magazine" is increased by 2.44% .

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