Statistic regarding Michelin brandfans: favorite brands for childrens products

AIlon has analyzed 23361 people from Germany who have a very high affinity to Michelin and compared the mean values with a representative sample of the population.

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Children | Michelin

March 24, 2022

This statistic visualizes the favorite brands for childrens products of that part of the German population, with a strong preference for the car manufacturer "Michelin", in comparison to the total population. Especially pronounced is the increased value for Toysrus, as well as the negative correlation with Fisher Price.

This bar chart visualizes, how a preference for the brand "Michelin" correlates with an affinity for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Michelin" brandfans to have a preference for "Toysrus" is increased by 62.1% .

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