Statistic regarding Allianz SE brandfans: most popular womens magazines

AIlon has analyzed 24727 people from Germany who have a very high affinity to Allianz SE and compared the mean values with a representative sample of the population.

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Women Magazine | Allianz SE

March 24, 2022

This statistic shows the favorite womens magazines of that part of the German population, with a strong preference for the financial services company "Allianz SE", in comparison to the total population. The affinity for the magazines "Eve Magazin" and "Emma" is considerably increased, while it is clearly decreased for the the magazines "Bild der Frau" and "Laura".

This bar chart visualizes, how an affinity for the brand "Allianz SE" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Allianz SE" brandfans to have an affinity for "Bild der Frau" is decreased by 21.35% .

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