Statistic regarding Allianz SE brandfans: cultural preferences

AIlon has analyzed 24727 people from Germany who have a very high affinity to Allianz SE and compared the mean values with a representative sample of the population.

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Culture | Allianz SE

March 24, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the financial services company "Allianz SE", in comparison to the total population. Especially pronounced are the positive values for Architecture and Theatre and the negative values for 00s and Science Slam.

This bar chart visualizes, how an affinity for the brand "Allianz SE" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Allianz SE" brandfans to have a preference for "Architecture" is increased by 20.34% .

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