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Lifestyle | Allianz SE
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the financial services company "Allianz SE", in comparison to the total population.
Very noticeable are the positive values for Riding an e-bike, Brille beim Optiker kaufen, E-Mobilität and the negative values for Shopping in Discounters, Riding the bus, Hair care.
This bar chart visualizes, how a preference for the brand "Allianz SE" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Allianz SE" brandfans to have an affinity for "Shopping in Discounters" is decreased by 37.13% .
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