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Beauty | Astra
March 23, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the food manufacturer "Astra", in comparison to the total population.
The largest outliers in the positive range are: Head And Shoulders, Axe/Lynx/Ego, Orthomol and in the negative range are: Rexona, Dove, Yves Rocher.
This bar chart visualizes, how an affinity for the brand "Astra" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Astra" customers to have a preference for "Head And Shoulders" is increased by 188.8% .
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