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Beauty | DEVK
March 23, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the financial services company "DEVK", in comparison to the total population.
The largest outliers in the positive range are: Loreal, Oral B, Gilette and in the negative range are: Aveda, Neutrogena, Palmolive.
This bar chart visualizes, how an affinity for the brand "DEVK" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DEVK" brandfans to have a preference for "Loreal" is increased by 26.58% .
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