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Lifestyle | DEVK
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the financial services company "DEVK", in comparison to the total population.
Extremely noticeable are the positive values for Driving, Shopping in hardware stores, Shopping in furniture stores and the negative values for Haustier: Vogel, Brille tragen, Online shopping.
This bar chart visualizes, how an affinity for the brand "DEVK" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DEVK" brandfans to have an affinity for "Driving" is increased by 27.32% .
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