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Beauty | Einkauf im Baumarkt
March 23, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Einkauf im Baumarkt", compared to the total population.
Extremely pronounced is the increased value for Nivea, Gilette, Axe/Lynx/Ego, as well as the negative relation to Rexona, Garnier, Dove.
This bar chart visualizes, how an affinity for the brand "Einkauf im Baumarkt" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Einkauf im Baumarkt" brandfans to have an affinity for "Nivea" is increased by 25.7% .
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