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Media channel affinities | Einkauf im Baumarkt
March 23, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a high affinity for the brand "Einkauf im Baumarkt", in comparison to the total population.
Extremely noticeable is the positive correlation with Radio, Linkedin, Xing, as well as the decreased value for Snapchat, TikTok, Newspaper.
This bar chart visualizes, how a preference for the brand "Einkauf im Baumarkt" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Einkauf im Baumarkt" brandfans to have a preference for "Radio" is increased by 18.94% .
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