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Beauty | McDonald’s
March 23, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a strong preference for the food manufacturer "McDonald’s", in comparison to the total population.
Especially noticeable is the increased value for Balea, Oral B, Axe/Lynx/Ego, as well as the negative correlation with Palmolive, Estée Lauder, Yves Rocher.
This bar chart visualizes, how an affinity for the brand "McDonald’s" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "McDonald’s" customers to have a preference for "Balea" is increased by 29.07% .
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