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Lifestyle | McDonald’s
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the food manufacturer "McDonald’s", compared to the total population.
Especially pronounced are the positive values for Having a smart TV, Permanent hair removal, Shopping in furniture stores and the negative values for Brille beim Optiker kaufen, Gambling, Brille tragen.
This bar chart visualizes, how an affinity for the brand "McDonald’s" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "McDonald’s" customers to have an affinity for "Brille beim Optiker kaufen" is decreased by 44.11% .
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