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Beauty | Wayfair
March 24, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the shopping brand "Wayfair", in comparison to the total population.
The largest outliers in the positive range are: Oral B, Head And Shoulders, Axe/Lynx/Ego and in the negative range are: Tresemme, Kiehls, Kose.
This bar chart visualizes, how an affinity for the brand "Wayfair" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wayfair" customers to have an affinity for "Oral B" is increased by 69.6% .
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