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Beauty Influencer | Wayfair
March 24, 2022
This statistic shows the most popular beauty influencers of that part of the German population, with a high affinity for the shopping brand "Wayfair", in comparison to the total population.
Very noticeable is the positive relation to Jeffree Star and Nikis Beauty Channel, as well as the negative relation to Ingrid Nilsen and James Charles.
This bar chart visualizes, how a preference for the brand "Wayfair" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wayfair" customers to have an affinity for "Jeffree Star" is increased by 1.25% .
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