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Chemical | Deutschland sucht den Superstar
July 14, 2022
This statistic visualizes the favorite chemical companies of that part of the German population, with a high affinity for the brand "Deutschland sucht den Superstar", compared to the total population.
Extremely noticeable is the increased value for Henkel, Evonik, Total, as well as the decreased value for Star, Omv, Shell.
This bar chart visualizes, how a preference for the brand "Deutschland sucht den Superstar" correlates with a preference for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutschland sucht den Superstar" brandfans to have a preference for "Henkel" is increased by 51.3% .
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