Statistic regarding Deutschland sucht den Superstar brandfans: favorite fast fashion brands

AIlon has analyzed 1502 people from Germany who have a very high affinity to Deutschland sucht den Superstar and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Deutschland sucht den Superstar

July 14, 2022

This statistic shows the favorite fashion brands of that part of the German population, with a high affinity for the brand "Deutschland sucht den Superstar", compared to the total population. Especially noticeable is the increased value for Skechers, Hunkemöller, Orsay, as well as the negative relation to Adler, Rolex, Aeropostale.

This bar chart visualizes, how a preference for the brand "Deutschland sucht den Superstar" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutschland sucht den Superstar" brandfans to have a preference for "Skechers" is increased by 68.0% .

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