Statistic regarding TikTok brandfans: favorite chemical companies

AIlon has analyzed 10221 people from Germany who have a very high affinity to TikTok and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Chemical | TikTok

March 24, 2022

This statistic visualizes the favorite chemical companies of that part of the German population, with a high affinity for the brand "TikTok", compared to the total population. The largest outliers in the positive range are: Evonik, Avia, Shell and in the negative range are: Star, Total, Bp.

This bar chart visualizes, how an affinity for the brand "TikTok" correlates with an affinity for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TikTok" brandfans to have a preference for "Evonik" is increased by 65.47% .

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