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Fashionfast | TikTok
March 24, 2022
This statistic visualizes the favorite fast fashion brands of that part of the German population, with a high affinity for the brand "TikTok", in comparison to the total population.
Especially noticeable is the positive correlation with New Yorker, H&M, Primark, as well as the negative correlation with C&A, Kik, Forever 21.
This bar chart visualizes, how a preference for the brand "TikTok" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TikTok" brandfans to have a preference for "New Yorker" is increased by 154.0% .
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