Statistic regarding Wirtschaftswoche brandfans: favorite brands for childrens products

AIlon has analyzed 15126 people from Germany who have a very high affinity to Wirtschaftswoche and compared the mean values with a representative sample of the population.

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Children | Wirtschaftswoche

March 23, 2022

This statistic visualizes the favorite brands for childrens products of that part of the German population, with a high affinity for the brand "Wirtschaftswoche", compared to the total population. Especially noticeable is the positive relation to Pampers, as well as the decreased value for Fisher Price.

This bar chart visualizes, how a preference for the brand "Wirtschaftswoche" correlates with an affinity for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wirtschaftswoche" brandfans to have a preference for "Pampers" is increased by 80.75% .

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