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Fashionfast | Wirtschaftswoche
March 23, 2022
This statistic shows the preferred fast fashion brands of that part of the German population, with a high affinity for the brand "Wirtschaftswoche", in comparison to the total population.
The largest outliers in the positive range are: S. Oliver, Esprit, H&M and in the negative range are: C&A, Kik, Primark.
This bar chart visualizes, how a preference for the brand "Wirtschaftswoche" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wirtschaftswoche" brandfans to have a preference for "S. Oliver" is increased by 104.76% .
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