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Communication | Barmenia
March 23, 2022
This statistic visualizes the favorite cell phone providers and messenger services of that part of the German population, with a high affinity for the financial services company "Barmenia", compared to the total population.
The largest outliers in the positive range are: Threema and Telegram and in the negative range are: O2 and Congstar.
This bar chart visualizes, how an affinity for the brand "Barmenia" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Barmenia" brandfans to have a preference for "Threema" is increased by 99.96% .
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