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Lifestyle | Barmenia
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the financial services company "Barmenia", in comparison to the total population.
Especially noticeable are the positive values for Elektroautos, Smart-Home, Kontaktlinsen tragen and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how an affinity for the brand "Barmenia" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Barmenia" brandfans to have a preference for "Elektroautos" is increased by 120.8% .
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