Statistic regarding Puma customers: most popular cell phone providers and messenger services

AIlon has analyzed 46159 people from Germany who have a very high affinity to Puma and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Communication | Puma

March 23, 2022

This statistic shows the favorite cell phone providers and messenger services of that part of the German population, with a strong preference for the fashion label "Puma", in comparison to the total population. The largest outliers in the positive range are: Telekom and Whatsapp and in the negative range are: Winsim and Alcatel Mobile.

This bar chart visualizes, how a preference for the brand "Puma" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Puma" customers to have a preference for "Telekom" is increased by 60.47% .

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