Statistic regarding Die Zeit brandfans: cultural preferences

AIlon has analyzed 44951 people from Germany who have a very high affinity to Die Zeit and compared the mean values with a representative sample of the population.

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Culture | Die Zeit

March 24, 2022

This statistic shows the cultural preferences of that part of the German population, with a high affinity for the brand "Die Zeit", compared to the total population. Very pronounced are the positive values for Musicals and Architecture and the negative values for 80s and 70s.

This bar chart visualizes, how a preference for the brand "Die Zeit" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Die Zeit" brandfans to have an affinity for "Musicals" is increased by 26.57% .

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