Statistic regarding Snapchat brandfans: cultural preferences

AIlon has analyzed 8701 people from Germany who have a very high affinity to Snapchat and compared the mean values with a representative sample of the population.

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Culture | Snapchat

March 24, 2022

This statistic shows the cultural preferences of that part of the German population, with a high affinity for the brand "Snapchat", compared to the total population. Especially pronounced are the positive values for Musicals and Museum and the negative values for Architecture and Opera.

This bar chart visualizes, how an affinity for the brand "Snapchat" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Snapchat" brandfans to have a preference for "Musicals" is increased by 35.53% .

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