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Culture | TUI
March 24, 2022
This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the tour operator "TUI", in comparison to the total population.
Extremely noticeable are the positive values for Musicals and Architecture and the negative values for 00s and Science Slam.
This bar chart visualizes, how a preference for the brand "TUI" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TUI" customers to have an affinity for "Musicals" is increased by 30.93% .
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