Statistic regarding Zeit Campus brandfans: cultural preferences

AIlon has analyzed 6087 people from Germany who have a very high affinity to Zeit Campus and compared the mean values with a representative sample of the population.

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Culture | Zeit Campus

March 24, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the brand "Zeit Campus", in comparison to the total population. Especially noticeable are the positive values for Musicals and Architecture and the negative values for 60s and 40er.

This bar chart visualizes, how a preference for the brand "Zeit Campus" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zeit Campus" brandfans to have a preference for "Musicals" is increased by 52.1% .

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