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Lifestyle | Zeit Campus
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the brand "Zeit Campus", in comparison to the total population.
Especially pronounced are the positive values for Nutzt CTV, Nutzt die Bahn für Fernverkehrsreisen, Smart-Home and the negative values for Gambling, Brille beim Optiker kaufen, Shopping in Discounters.
This bar chart visualizes, how an affinity for the brand "Zeit Campus" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zeit Campus" brandfans to have a preference for "Nutzt CTV" is increased by 130.9% .
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