Statistic regarding Sony customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 2652 people from Germany who have a very high affinity to Sony and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Sony

March 24, 2022

This statistic visualizes the most popular entertainment media of that part of the German population, with a high affinity for the tech company "Sony", in comparison to the total population. The largest outliers in the positive range are: Sony Pictures, Nintendo, Call Of Duty and in the negative range are: Nametests.Com, Märklin, Elbphilharmonie.

This bar chart visualizes, how a preference for the brand "Sony" correlates with an affinity for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sony" customers to have a preference for "Sony Pictures" is increased by 86.7% .

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