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Lifestyle | Sony
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the tech company "Sony", compared to the total population.
Very noticeable are the positive values for Haustier: Fisch, Smart-Home, Smoking and the negative values for Shopping in Discounters, Manicure, Haustier: Vogel.
This bar chart visualizes, how a preference for the brand "Sony" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sony" customers to have a preference for "Haustier: Fisch" is increased by 69.97% .
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