Statistic regarding Sony customers: favored parties

AIlon has analyzed 2652 people from Germany who have a very high affinity to Sony and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Politics | Sony

March 24, 2022

This statistic visualizes the most respected parties of that part of the German population, with a strong preference for the tech company "Sony", in comparison to the total population. Very noticeable is the preference for the parties: FDP, Bündnis 90 Die Grünen, AfD and the aversion to the parties: SPD, CDU, ÖDP.

This bar chart visualizes, how a preference for the brand "Sony" correlates with a preference for the displayed Politics affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sony" customers to have an affinity for "FDP" is increased by 51.9% .

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