Statistic regarding Lipton (Marke) customers: favorite fast fashion brands

AIlon has analyzed 6941 people from Germany who have a very high affinity to Lipton (Marke) and compared the mean values with a representative sample of the population.

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Fashion | Lipton (Marke)

March 24, 2022

This statistic shows the favored fashion brands of that part of the German population, with a strong preference for the food manufacturer "Lipton (Marke)", compared to the total population. The largest outliers in the positive range are: Puma, Nike, New Balance and in the negative range are: Adler, Nkd, Gerry Weber.

This bar chart visualizes, how an affinity for the brand "Lipton (Marke)" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lipton (Marke)" customers to have a preference for "Puma" is increased by 77.5% .

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