Statistic regarding Lipton (Marke) customers: favorite online travel agencies

AIlon has analyzed 6941 people from Germany who have a very high affinity to Lipton (Marke) and compared the mean values with a representative sample of the population.

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Travel | Lipton (Marke)

March 24, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a strong preference for the food manufacturer "Lipton (Marke)", compared to the total population. The largest outliers in the positive range are: Airbnb, Tripadvisor, Booking.Com and in the negative range are: Berge & Meer, Hurtigruten, Royal Caribbean Cruise Line.

This bar chart visualizes, how a preference for the brand "Lipton (Marke)" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lipton (Marke)" customers to have an affinity for "Airbnb" is increased by 78.87% .

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