AIlon has analyzed 11174 people from Germany who have a very high affinity to Migrant and compared the mean values with a representative sample of the population.
This study is based on a small sample and is not entirely current.
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July 14, 2022
This statistic shows the favored fashion brands of that part of the German population, with a high affinity for the brand "Migrant", in comparison to the total population.
Extremely pronounced is the increased value for Nike, Puma, Bench, as well as the negative relation to Gerry Weber, Adler, Trigema.
This bar chart visualizes, how a preference for the brand "Migrant" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Migrant" brandfans to have an affinity for "Gerry Weber" is decreased by 32.17% .
Source:
AIlon
Publication date:
July 14, 2022
Sample size Migrant:
11174
Sample size population sample: 3.414.229
Area of enquiry: Germany
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