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Fashionfast | Migrant
July 14, 2022
This statistic shows the favorite fast fashion brands of that part of the German population, with a high affinity for the brand "Migrant", in comparison to the total population.
The largest outliers in the positive range are: H&M, New Yorker, Primark and in the negative range are: Forever 21, Pretty Little Thing, Peacocks.
This bar chart visualizes, how an affinity for the brand "Migrant" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Migrant" brandfans to have a preference for "H&M" is increased by 37.6% .
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