Statistic regarding Web.de customers: favorite fast fashion brands

AIlon has analyzed 48895 people from Germany who have a very high affinity to Web.de and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Web.de

March 23, 2022

This statistic shows the preferred fashion brands of that part of the German population, with a high affinity for the tech company "Web.de", in comparison to the total population. The largest deviations in the positive range are: Boss, Lacoste, Puma and in the negative range are: Nkd, Adler, Takko.

This bar chart visualizes, how an affinity for the brand "Web.de" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Web.de" customers to have a preference for "Boss" is increased by 53.55% .

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