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Shopping | Web.de
March 23, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the tech company "Web.de", compared to the total population.
Very noticeable is the increased value for Rewe, Amazon, Check24, as well as the negative relation to Woolworth, Fielmann, Aldi.
This bar chart visualizes, how a preference for the brand "Web.de" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Web.de" customers to have an affinity for "Rewe" is increased by 51.21% .
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