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Fashionfast | Alltours
March 23, 2022
This statistic visualizes the favorite fast fashion brands of that part of the German population, with a high affinity for the tour operator "Alltours", compared to the total population.
Very noticeable is the positive correlation with S. Oliver, Esprit, H&M, as well as the negative correlation with Kik, C&A, Forever 21.
This bar chart visualizes, how an affinity for the brand "Alltours" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alltours" customers to have a preference for "S. Oliver" is increased by 65.58% .
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