Statistic regarding Hitachi customers: favorite fast fashion brands

AIlon has analyzed 2938 people from Germany who have a very high affinity to Hitachi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Hitachi

March 23, 2022

This statistic visualizes the most popular fast fashion brands of that part of the German population, with a strong preference for the tech company "Hitachi", in comparison to the total population. Very pronounced is the positive relation to S. Oliver, Esprit, United Colors Of Bennetton, as well as the decreased value for C&A, Kik, Forever 21.

This bar chart visualizes, how a preference for the brand "Hitachi" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hitachi" customers to have a preference for "S. Oliver" is increased by 112.5% .

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