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Fashionfast | OMV
March 23, 2022
This statistic shows the most popular fast fashion brands of that part of the German population, with a strong preference for the chemical company "OMV", in comparison to the total population.
The largest deviations in the positive range are: S. Oliver, Esprit, Dresslily and in the negative range are: C&A, Kik, Primark.
This bar chart visualizes, how an affinity for the brand "OMV" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "OMV" customers to have an affinity for "C&A" is decreased by 35.54% .
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