Statistic regarding Poco (Möbelhaus) customers: favorite fast fashion brands

AIlon has analyzed 9013 people from Germany who have a very high affinity to Poco (Möbelhaus) and compared the mean values with a representative sample of the population.

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Fashionfast | Poco (Möbelhaus)

March 23, 2022

This statistic shows the favored fast fashion brands of that part of the German population, with a high affinity for the furniture retailer "Poco (Möbelhaus)", in comparison to the total population. Especially pronounced is the increased value for Primark, New Yorker, H&M, as well as the negative correlation with Forever 21, Topshop, Uniqlo.

This bar chart visualizes, how a preference for the brand "Poco (Möbelhaus)" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Poco (Möbelhaus)" customers to have a preference for "Primark" is increased by 39.43% .

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