Statistic regarding RTL Television viewers: favorite fast fashion brands

AIlon has analyzed 47767 people from Germany who have a very high affinity to RTL Television and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | RTL Television

March 24, 2022

This statistic visualizes the most popular fast fashion brands of that part of the German population, with a high affinity for the media company "RTL Television", in comparison to the total population. Extremely pronounced is the positive relation to H&M, Esprit, S. Oliver, as well as the negative correlation with Kik, C&A, Uniqlo.

This bar chart visualizes, how an affinity for the brand "RTL Television" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "RTL Television" viewers to have an affinity for "H&M" is increased by 52.0% .

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