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Fashionfast | Sparkassen-Finanzgruppe
March 24, 2022
This statistic visualizes the preferred fast fashion brands of that part of the German population, with a strong preference for the financial services company "Sparkassen-Finanzgruppe", in comparison to the total population.
Especially pronounced is the increased value for Kik, C&A, Primark, as well as the decreased value for S. Oliver, Esprit, H&M.
This bar chart visualizes, how an affinity for the brand "Sparkassen-Finanzgruppe" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sparkassen-Finanzgruppe" brandfans to have an affinity for "S. Oliver" is decreased by 29.3% .
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