Statistic regarding TripAdvisor customers: favorite fast fashion brands

AIlon has analyzed 24456 people from Germany who have a very high affinity to TripAdvisor and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | TripAdvisor

March 24, 2022

This statistic shows the preferred fast fashion brands of that part of the German population, with a strong preference for the tour operator "TripAdvisor", in comparison to the total population. Very noticeable is the positive relation to Esprit, S. Oliver, H&M, as well as the decreased value for C&A, Kik, Uniqlo.

This bar chart visualizes, how an affinity for the brand "TripAdvisor" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TripAdvisor" customers to have an affinity for "Esprit" is increased by 90.69% .

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