Statistic regarding Twitter brandfans: favorite fast fashion brands

AIlon has analyzed 13271 people from Germany who have a very high affinity to Twitter and compared the mean values with a representative sample of the population.

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Fashionfast | Twitter

March 24, 2022

This statistic shows the favorite fast fashion brands of that part of the German population, with a high affinity for the brand "Twitter", compared to the total population. Especially pronounced is the positive relation to H&M, Esprit, S. Oliver, as well as the decreased value for C&A, Kik, Peacocks.

This bar chart visualizes, how a preference for the brand "Twitter" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Twitter" brandfans to have a preference for "H&M" is increased by 28.43% .

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