Statistic regarding Vapiano customers: favorite fast fashion brands

AIlon has analyzed 4340 people from Germany who have a very high affinity to Vapiano and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Vapiano

March 23, 2022

This statistic shows the favored fast fashion brands of that part of the German population, with a high affinity for the food manufacturer "Vapiano", in comparison to the total population. Extremely pronounced is the positive correlation with H&M, Esprit, New Yorker, as well as the negative relation to C&A, Kik, Nasty Gal.

This bar chart visualizes, how an affinity for the brand "Vapiano" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vapiano" customers to have a preference for "H&M" is increased by 111.77% .

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