Statistic regarding famila customers: favorite food manufacturer

AIlon has analyzed 3366 people from Germany who have a very high affinity to famila and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food | famila

March 24, 2022

This statistic shows the favorite food manufacturer of that part of the German population, with a strong preference for the shopping brand "famila", compared to the total population. The largest deviations in the positive range are: Niederegger, Arla Foods, Arla Kaergarden and in the negative range are: Karamalz, Vitamalz, Maggi.

This bar chart visualizes, how an affinity for the brand "famila" correlates with an affinity for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "famila" customers to have an affinity for "Niederegger" is increased by 36.4% .

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