AIlon has analyzed 3366 people from Germany who have a very high affinity to famila and compared the mean values with a representative sample of the population.
This study is based on a small sample and is not entirely current.
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March 24, 2022
This statistic visualizes the hobbies of that part of the German population, with a high affinity for the shopping brand "famila", in comparison to the total population.
The largest outliers in the positive range are: Wellness, Reading books, Erneuerbare Energie and in the negative range are: Comics, Gambling Hall, Sewing/knitting/crocheting.
This bar chart visualizes, how a preference for the brand "famila" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "famila" customers to have a preference for "Wellness" is increased by 30.28% .
Source:
AIlon
Publication date:
March 24, 2022
Sample size famila:
3366
Sample size population sample: 3.414.229
Area of enquiry: Germany
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